Field notes
Practical writing on measuring language learning behaviour — from lesson funnels to streak myths.
Short pieces rooted in the questions language product teams bring into our audits and workshops.
When a streak is not a study habit
Streak counters reward calendar continuity. Language learning needs proof that practice quality survives a broken day.
Naming lesson events so tutors and engineers agree
A practical naming pattern for lesson start, exercise attempt, and mastery signals that survive a schema rebuild.
Reading week-two drop-offs on a grammar-heavy path
Week-two collapses often sit after a specific pedagogical wall — not after the paywall your growth chart blames.
What ‘practice minutes’ hide in listening drills
Elapsed audio time flatters listening products. Pair it with replay rate and exercise follow-through.